/* Rapor teması · Okan Bayraktar */
:root{
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --sans:"IBM Plex Sans","Segoe UI",system-ui,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
  --wrap:1200px; --gut:20px; color-scheme:light;
}
@media(min-width:760px){:root{--gut:48px}}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:120px}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
a{color:inherit} img,svg,video{max-width:100%;display:block}
h1,h2,h3{margin:0;text-wrap:balance} p{margin:0}
main:focus{outline:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:var(--gut)}
.mono{font-family:var(--mono);font-size:11.5px;font-weight:500;letter-spacing:.14em;text-transform:uppercase}
.kick{font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--red)}
.muted{color:var(--soft)}
:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:8px;z-index:100;background:var(--ink);color:#fff;padding:10px 14px;text-decoration:none}
.skip:focus{left:8px}
.visually-hidden{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* düğmeler */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:600 15.5px/1 var(--sans);text-decoration:none;padding:14px 20px;border:1.5px solid var(--ink);cursor:pointer;transition:background .15s,color .15s,border-color .15s;border-radius:0}
.btn.solid{background:var(--ink);color:#fff} .btn.solid:hover{background:var(--red);border-color:var(--red)}
.btn.line{background:transparent;color:var(--ink)} .btn.line:hover{background:var(--ink);color:#fff}
.btn.sm{padding:11px 16px;font-size:14px}
.btn[disabled]{opacity:.5;cursor:not-allowed}

/* künye */
.mast{position:sticky;top:env(safe-area-inset-top,0px);z-index:30;background:rgba(var(--bg-rgb),.94);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px)}
.mast .row1{display:flex;align-items:center;gap:30px;height:70px;border-bottom:3px double var(--ink)}
.brand{font-family:var(--serif);font-weight:600;font-size:28px;letter-spacing:-.01em;text-decoration:none;white-space:nowrap}
.brand-logo{height:auto;max-height:44px;width:auto}
nav.links{display:flex;gap:26px;margin-left:auto;font-size:15px}
nav.links a{text-decoration:none;color:var(--ink-2)} nav.links a:hover{color:var(--red)}
.mast .row2{display:flex;justify-content:space-between;gap:16px;padding-block:9px;border-bottom:1px solid var(--line);color:var(--soft)}
.mmenu{display:none;position:relative}
.mmenu summary{list-style:none;cursor:pointer;font:600 14px/1 var(--sans);padding:11px 4px}
.mmenu summary::-webkit-details-marker{display:none}
.mmenu .panel{position:absolute;right:0;top:calc(100% + 8px);background:var(--card);border:1px solid var(--line);min-width:220px;display:flex;flex-direction:column;padding:8px 0;box-shadow:0 18px 40px -20px rgba(0,0,0,.35)}
.mmenu .panel a{padding:12px 18px;text-decoration:none}
.mmenu .panel a:hover{background:var(--bg)}
@media(max-width:900px){nav.links{display:none}.mmenu{display:block;margin-left:auto}}
@media(max-width:520px){.brand{font-size:23px}.mast .row1{gap:14px}.mast .row2 span:last-child{display:none}}

/* bölüm başlıkları */
section.block{padding-block:96px}
section.block.flush{padding-top:0}
@media(max-width:760px){section.block{padding-block:60px}}
.shead{display:grid;grid-template-columns:1fr 1fr;gap:20px 64px;align-items:end;margin-bottom:44px}
@media(max-width:900px){.shead{grid-template-columns:minmax(0,1fr)}}
.shead h2,.h2{font-family:var(--serif);font-weight:500;font-size:clamp(36px,4.8vw,60px);line-height:1.02;letter-spacing:-.02em;margin-top:12px}
.shead h2 em,.h2 em{color:var(--red)}
.shead p{font-family:var(--serif);font-size:20px;line-height:1.5;color:var(--ink-2);max-width:42ch}

/* manşet */
.hero{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;padding-block:56px 64px}
@media(max-width:960px){.hero{grid-template-columns:minmax(0,1fr);gap:44px;padding-block:36px 48px}}
.hero h1{font-family:var(--serif);font-weight:500;font-size:clamp(50px,7.2vw,96px);line-height:.97;letter-spacing:-.022em;margin-top:16px;font-variation-settings:"opsz" 72}
.hero h1 em{color:var(--red)}
.lede{font-family:var(--serif);font-size:clamp(20px,2.2vw,24px);line-height:1.45;color:var(--ink-2);max-width:36ch;margin-top:26px}
.ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.byline{margin-top:30px;border-top:1px solid var(--line);padding-top:14px;font-size:14.5px;color:var(--soft);max-width:460px}
.byline strong,.byline b{color:var(--ink);font-weight:600}
.fig{border-top:2px solid var(--ink);padding-top:14px;margin:0}
.fig h3{font-family:var(--sans);font-size:17px;font-weight:700}
.fig .sub{font-size:14px;color:var(--soft);margin-top:3px}
.chart{margin-top:10px}
.chart svg{width:100%;height:auto}
.chart .ax{font-family:var(--mono);font-size:12px;fill:var(--soft)}
.chart .vl{font-family:var(--serif);font-size:19px;font-weight:600;fill:var(--ink)}
.chart .vl.last{fill:var(--red)}
.ann{display:flex;align-items:baseline;gap:12px;margin-top:10px}
.ann b{font-family:var(--serif);font-weight:600;font-size:clamp(44px,5vw,64px);line-height:1;color:var(--red)}
.ann span{font-size:13px;color:var(--soft)}
.src{font-size:12.5px;color:var(--soft);margin-top:6px}
.ek{display:grid;grid-template-columns:118px 1fr;gap:16px;margin-top:20px;border-top:1px solid var(--line);padding-top:14px}
@media(max-width:520px){.ek{grid-template-columns:minmax(0,1fr)}}
.ek img{border:1px solid var(--line);box-shadow:0 14px 30px -18px rgba(11,26,48,.45);width:100%;height:auto}

/* özet tablo */
.summary{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink)}
.summary .grid{display:grid;grid-template-columns:repeat(var(--cols,4),minmax(0,1fr))}
.summary .grid > div{padding:26px 24px 24px 0}
.summary .grid > div + div{padding-left:24px;border-left:1px solid var(--line)}
@media(max-width:900px){.summary .grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.summary .grid > div:nth-child(2n+1){padding-left:0;border-left:0}.summary .grid > div:nth-child(n+3){border-top:1px solid var(--line)}}
@media(max-width:420px){.summary .grid > div + div{padding-left:16px}.summary .grid > div{padding-right:12px}}
.num{font-family:var(--serif);font-weight:600;font-size:clamp(34px,4.6vw,58px);line-height:1;letter-spacing:-.02em;font-variant-numeric:lining-nums tabular-nums}
.num small{font-size:.45em;margin-left:.15em;font-weight:500}
.summary p{font-size:14.5px;color:var(--soft);margin-top:8px;max-width:24ch}
.summary .foot{max-width:none;border-top:1px solid var(--line);padding-block:10px;color:var(--soft);margin:0}
.summary.inline{border-bottom:0;margin-top:28px}
.summary.inline .num{font-size:clamp(28px,7vw,42px)}
.summary.inline .grid{grid-template-columns:repeat(3,minmax(0,1fr))!important}
.summary.inline .grid > div:nth-child(n){border-top:0}
.summary.inline .grid > div + div{padding-left:16px;border-left:1px solid var(--line)}

/* kitleyi okumak */
.reach{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
@media(max-width:960px){.reach{grid-template-columns:minmax(0,1fr)}}
.accounts{border-top:2px solid var(--ink)}
.acc{display:grid;grid-template-columns:auto 1fr;gap:4px 20px;align-items:baseline;padding-block:18px;border-bottom:1px solid var(--line)}
.acc .num{font-size:clamp(34px,3.6vw,46px);grid-row:span 2}
.acc b{font-weight:600;font-size:17px}
.acc span{color:var(--soft);font-size:14.5px}
.principles{margin-top:30px;display:flex;flex-direction:column;gap:22px}
.principles h3{font-family:var(--serif);font-weight:600;font-size:24px;line-height:1.2}
.principles h3 span{font-family:var(--mono);font-size:12px;color:var(--red);font-weight:600;letter-spacing:.1em;margin-right:10px;vertical-align:4px}
.principles p{color:var(--ink-2);margin-top:6px;max-width:52ch}
.matrix{background:var(--card);border:1px solid var(--line);padding:22px 22px 16px;margin:0}
.matrix h3{font-size:17px;font-weight:700}
.matrix .sub{font-size:14px;color:var(--soft);margin-top:3px}
.matrix svg{width:100%;height:auto;margin-top:14px}
.matrix .qt{font-family:var(--sans);font-size:17px;font-weight:700;fill:var(--ink)}
.matrix .qt.hot{font-size:24px;fill:var(--red)}
.matrix .qs{font-family:var(--sans);font-size:13.5px;fill:var(--soft)}
.matrix .axl{font-family:var(--mono);font-size:12px;letter-spacing:1.5px;fill:var(--soft)}
.readmore{display:inline-block;margin-top:28px;font-weight:600;text-decoration:none;border-bottom:2px solid var(--red);padding-bottom:2px}

/* vakalar */
.cases{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:28px}
@media(max-width:960px){.cases{grid-template-columns:minmax(0,1fr)}}
.case{background:var(--card);border:1px solid var(--line);padding:28px;display:flex;flex-direction:column;gap:20px}
@media(max-width:520px){.case{padding:20px}}
.case .top{display:flex;justify-content:space-between;gap:12px;border-bottom:1px solid var(--line-2);padding-bottom:12px}
.case h3{font-family:var(--serif);font-weight:500;font-size:clamp(28px,3vw,36px);line-height:1.08;letter-spacing:-.015em}
.case p.txt{color:var(--ink-2);font-size:16px}
.flip{display:flex;flex-direction:column;gap:10px}
.seg{display:inline-flex;align-self:flex-start;border:1.5px solid var(--ink)}
.seg button{font:600 12px/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;padding:9px 14px;background:transparent;border:0;cursor:pointer;color:var(--ink)}
.seg button[aria-pressed="true"]{background:var(--ink);color:#fff}
.seg button + button{border-left:1.5px solid var(--ink)}
.frame{position:relative;border:1px solid var(--line);background:#fff;aspect-ratio:900/620}
.frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;object-position:top left;opacity:0;transition:opacity .25s ease}
.frame img.on{opacity:1}
.kv{display:flex;gap:12px;align-items:baseline;border-top:1px solid var(--line-2);padding-top:14px}
.kv .num{font-size:34px}
.kv span{color:var(--soft);font-size:14.5px}

/* yöntem */
.steps{display:grid;grid-template-columns:repeat(var(--cols,4),minmax(0,1fr));border-top:2px solid var(--ink)}
.steps > div{padding:24px 24px 4px 0}
.steps > div + div{padding-left:24px;border-left:1px solid var(--line)}
@media(max-width:900px){.steps{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.steps > div:nth-child(2n+1){padding-left:0;border-left:0}.steps > div{padding-bottom:24px}}
@media(max-width:520px){.steps{grid-template-columns:minmax(0,1fr)}.steps > div + div{padding-left:0;border-left:0;border-top:1px solid var(--line)}}
.steps .mono{color:var(--red);font-weight:600}
.steps h3{font-family:var(--serif);font-weight:600;font-size:30px;margin:10px 0 8px}
.steps p{color:var(--ink-2);font-size:16px}

/* hizmetler */
.svc{display:grid;grid-template-columns:.9fr 1.2fr 1fr;gap:16px 48px;padding-block:30px;border-bottom:1px solid var(--line)}
.svc:first-child{border-top:2px solid var(--ink)}
@media(max-width:900px){.svc{grid-template-columns:minmax(0,1fr)}}
.svc h3{font-family:var(--serif);font-weight:600;font-size:clamp(26px,2.8vw,34px);line-height:1.1}
.svc p{color:var(--ink-2)}
.svc ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:8px;font-size:15.5px}
.svc li{padding-left:18px;position:relative}
.svc li::before{content:"";position:absolute;left:0;top:.72em;width:8px;height:2px;background:var(--red)}
.fine{font-size:14px;color:var(--soft);margin-top:18px}

/* hakkımda */
.author{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:56px}
@media(max-width:960px){.author{grid-template-columns:minmax(0,1fr);gap:32px}}
.author.solo{grid-template-columns:minmax(0,1fr);max-width:860px}
.reel{position:relative;aspect-ratio:16/10;background:#0E1626;color:#C9D1DC;overflow:hidden}
.reel video,.reel img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.reel .shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.45),transparent 30%,transparent 70%,rgba(0,0,0,.5))}
.reel .row{position:absolute;left:18px;right:18px;display:flex;flex-wrap:wrap;gap:6px 12px;justify-content:space-between;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase}
.reel .row.t{top:16px}.reel .row.b{bottom:16px}
.reel .ph{position:absolute;inset:0;display:grid;place-items:center;background:repeating-linear-gradient(90deg,rgba(255,255,255,.035) 0 2px,transparent 2px 7px)}
.reel .play{width:62px;height:62px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font-size:20px}
.portrait{margin-top:16px}
.portrait img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}
.portrait .ph{aspect-ratio:4/5;background:linear-gradient(170deg,var(--line-2),var(--line));display:flex;align-items:flex-end;padding:16px;color:var(--soft)}
figcaption{font-size:13px;color:var(--soft);margin-top:8px}
.author .copy{display:flex;flex-direction:column;gap:18px;font-family:var(--serif);font-size:20px;line-height:1.55;color:var(--ink-2);max-width:56ch;margin-top:20px}
.author .copy p:first-child::first-letter{font-size:3.1em;float:left;line-height:.85;padding:6px 10px 0 0;font-weight:600;color:var(--red)}
.refs{display:flex;flex-wrap:wrap;gap:8px 26px;margin-top:28px;border-top:1px solid var(--line);padding-top:16px;font-weight:600}
.refs span{color:var(--soft);font-weight:500}

/* yazılar */
.notes{border-top:2px solid var(--ink)}
.note{display:grid;grid-template-columns:150px 1fr auto;gap:12px 32px;align-items:baseline;padding-block:22px;border-bottom:1px solid var(--line);text-decoration:none}
@media(max-width:720px){.note{grid-template-columns:minmax(0,1fr)}}
.note h3{font-family:var(--serif);font-weight:500;font-size:clamp(24px,2.6vw,30px);line-height:1.15}
.note:hover h3{color:var(--red)}
.note p{color:var(--soft);font-size:15px;margin-top:4px}
.note .go{font-family:var(--mono);font-size:12px;letter-spacing:.12em;color:var(--red);text-transform:uppercase}

/* başvuru */
.apply{background:var(--ink);color:#E8ECF1}
.apply .wrap{display:grid;grid-template-columns:1fr 1fr;gap:56px;padding-block:96px}
@media(max-width:960px){.apply .wrap{grid-template-columns:minmax(0,1fr);padding-block:64px}}
.apply h2{font-family:var(--serif);font-weight:500;font-size:clamp(40px,5vw,64px);line-height:1;letter-spacing:-.02em;margin-top:12px}
.apply h2 em,.apply .kick{color:var(--red-on-dark)}
.apply .lede{color:#B7C1CE;margin-top:20px}
.gets{list-style:none;margin:26px 0 0;padding:0;display:flex;flex-direction:column;gap:10px}
.gets li{padding-left:22px;position:relative}
.gets li::before{content:"";position:absolute;left:0;top:.75em;width:10px;height:2px;background:var(--red-on-dark)}
.quota{margin-top:32px;border-top:1px solid rgba(255,255,255,.14);padding-top:16px}
.quota .mono{color:#9AA6B6}
.slots{display:flex;flex-wrap:wrap;gap:8px;margin-top:10px}
.slots i{width:44px;height:14px;border:1.5px solid #9AA6B6}
.slots i.on{background:var(--red-on-dark);border-color:var(--red-on-dark)}
.quota p{font-size:14px;color:#9AA6B6;margin-top:8px}
.formcard{background:var(--card);color:var(--ink);padding:28px;display:grid;grid-template-columns:1fr 1fr;gap:16px;align-self:start}
@media(max-width:520px){.formcard{grid-template-columns:minmax(0,1fr);padding:20px}}
.field{display:flex;flex-direction:column;gap:6px} .field.full{grid-column:1/-1}
.field label{font-size:14px;font-weight:600}
.field label .opt{font-weight:400;color:var(--soft)}
.field input,.field select,.field textarea{font:16px var(--sans);border:1.5px solid var(--line);padding:12px 13px;background:#FAFBFC;color:var(--ink);width:100%;border-radius:0;-webkit-appearance:none;appearance:none}
.field select{background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 18px) 55%,calc(100% - 13px) 55%;background-size:5px 5px;background-repeat:no-repeat;padding-right:36px}
.field textarea{min-height:92px;resize:vertical}
.formcard .btn{grid-column:1/-1}
.formnote{grid-column:1/-1;font-size:13.5px;color:var(--soft)}
.ok,.err{grid-column:1/-1;padding:12px 14px;font-size:14.5px}
.ok{background:var(--red-soft)} .err{background:#FDECEC;color:#8A1C14}
.err ul{margin:0;padding-left:18px}

/* sss */
.faq{border-top:2px solid var(--ink);max-width:880px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;padding:20px 0;font-family:var(--serif);font-size:22px;font-weight:500}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--mono);color:var(--red)}
.faq details[open] summary::after{content:"–"}
.faq .ans{padding:0 0 22px;color:var(--ink-2);max-width:62ch}

/* künye alt */
.foot-site{border-top:3px double var(--ink)}
.foot-site .wrap{padding-block:40px;display:flex;flex-wrap:wrap;gap:20px 48px;justify-content:space-between;color:var(--soft);font-size:15px}
.foot-site .col{display:flex;flex-direction:column;gap:6px} .foot-site a{text-decoration:none;color:var(--ink)}
.foot-site .brand{font-size:24px}

/* genel sayfalar (sayfa, blog, ürün, arama, 404) */
.page{padding-block:72px 96px;max-width:820px}
.page h1{font-family:var(--serif);font-weight:500;font-size:clamp(38px,5vw,60px);line-height:1.04;letter-spacing:-.02em}
.rte{font-family:var(--serif);font-size:20px;line-height:1.6;color:var(--ink-2);margin-top:28px}
.rte > * + *{margin-top:1em}
.rte h2,.rte h3{font-family:var(--serif);color:var(--ink);line-height:1.15}
.rte a{color:var(--red)}
.rte img{height:auto}
.list{border-top:2px solid var(--ink);margin-top:32px}
.list a{display:block;padding-block:20px;border-bottom:1px solid var(--line);text-decoration:none}
.list a:hover h2{color:var(--red)}
.list h2{font-family:var(--serif);font-weight:500;font-size:clamp(24px,2.8vw,32px);line-height:1.15}
.list p{color:var(--soft);font-size:15px;margin-top:4px}
.grid-products{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:24px;margin-top:32px}
.grid-products a{text-decoration:none;display:flex;flex-direction:column;gap:10px}
.grid-products img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;background:var(--card)}
.product{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;padding-block:64px 96px}
@media(max-width:900px){.product{grid-template-columns:minmax(0,1fr)}}
.price{font-family:var(--serif);font-size:28px;margin-top:12px}
.searchbar{display:flex;gap:10px;margin-top:24px}
.searchbar input{flex:1;font:17px var(--sans);border:1.5px solid var(--line);padding:13px 14px;background:var(--card);min-width:0}
.pagination{display:flex;gap:16px;margin-top:28px;font-family:var(--mono);font-size:13px}
.cart-line{display:grid;grid-template-columns:1fr auto;gap:16px;padding-block:16px;border-bottom:1px solid var(--line)}

/* düz site eklentileri */
.hp{position:absolute!important;left:-10000px;width:1px;height:1px;overflow:hidden}
.skip{position:absolute;left:-10000px;top:8px;z-index:99;background:var(--ink);color:#fff;padding:10px 14px}
.skip:focus{left:8px}
.formnote a{color:inherit;text-decoration:underline;text-underline-offset:2px}
.formcard [hidden]{display:none!important}